I can't emphasize how valuable link baiting can be for your off-site SEO. You'll get related (sometimes contextual) deep links back to your website.
I was searching around for a nice article that broke this down a little more and I found the one I'll post here.
Hope it helps some of the members out. If you guys will post your articles that you're using for link-bait, I'll submit them to a few of the larger social networking sites like stumble, reddit, netscape, furl. This will help...

Brandon