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Does image hotlinking help your rankings in Google?
Published by News
07-22-2007
Does image hotlinking help your rankings in Google?

Some webmaster use a new search engine optimization practice to get high rankings on Google. They hotlink images from other web servers to rank highly in Google's image search results.
How does this work?
Google's image search doesn't just return web pages from where a picture originates. For example, the first result for "Darth Vader" returns a BlogSpot web page although the original image is stored on a .hu domain.
Search for any term on Google Images and you'll always find web pages in the results that are just linking to an image from another website.
Why does this help your rankings in the normal Google results?
Google's new Universal Search system now returns images and movies at the top at the search results for some search terms. For example, if you search for "Darth Vader", image results will be the first results in the list.
A click on these images redirects web surfers to the web page on which the image is displayed. If your website has a good ranking in Google Image search then these top rankings might also be displayed in Google's regular results for that search term:

Should you use this new method to improve your search engine rankings?
We do not recommend this new method. It is risky in several ways. If you don't have the copyright for an image, you are not allowed to use it on your own web site.
Hotlinking an image without asking the owner also exposes your site to the risk of defacement. The webmaster of the website that hosts the original image just needs to replace the original image with something rude and it will be displayed on your web site.
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  #1  
By lazserus on 11-14-2007, 07:50 AM
Re: Does image hotlinking help your rankings in Google?

What if you own the copyright to the image? If the image is yours, would this be a good method to increase PR?
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  #2  
By Michael Biddle on 11-14-2007, 10:09 AM
Re: Does image hotlinking help your rankings in Google?

If you copy it, then their link is no longer on your website, and would not do anything special
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  #3  
By Brandon on 11-14-2007, 10:36 AM
Re: Does image hotlinking help your rankings in Google?

The idea is if you don't block hot linking, then google images can generate some good traffic.
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