Google is set to make changes to its search ranking algorithm to combat the spate of links leading to malicious web pages appearing at the top of Google’s search results, according to an inside source.
Over the past few months, cybercriminals have been
using blackhat SEO techniques to
manipulate search rankings. When it first began, they were marginally successful at following Google Trends to find buzzy search queries and elevating a newly created targeted webpage.
But after a short period of time, these same gangs appear to have become disturbingly effective. Last week, when researching a news story, I found the
top five results all led to fake scareware pages.
Obviously if Google fails to do something about this manipulation, users will lose trust and the good ole days of Google will be over fast. A Googler speaking on condition of anonymity told WebProNews a ranking change is pending that tackles spam of this kind. Once the change goes live, users shouldn’t see it “nearly as often.”
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Google Set To Change Ranking Algorithm | WebProNews 
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