Google Shakes Up The SEO World With Universal Search

Here is an interesting article.

Quote:

Google just announced that they will be releasing a major update to their algorithm and to the format of how their results are displayed.

Their new results page is called “Universal Search” and it will combine results for Video, Images, News, and the rest of the Web.

This is a MAJOR change that will have a massive impact on the world of SEO.

It will also have a big impact on the traffic some were getting from search results.

For example, a site that used to rank #7 for a specific keyword phrase will probably now receive traffic as if it were ranked #12 or #13 — because the Video, Images, and News listings will push the web site listings farther down on the page.

We will now most likely see a lot of new SEO strategies that target Video, Images, and News.

I think Video-optimization will see the most activity since News will be too hard for marketers to game the system. Images will seem like the easiest target but I’m sure Google already has some tricks up their sleeve to keep people from gaming the system there as well.

I believe Video is where we will see the most activity — and it will probably be a combination of user ratings and other factors that determine which videos get displayed; not just a matter of video tags.

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