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Google's -30 penalty
Published by Brandon
11-02-2006
Google's -30 penalty

Webmasters in online forums have discovered a new Google filter that Google uses to downrank web sites in its result pages. Has this filter been applied to your web site? How can you avoid that Google applies that filter to your site? What is Google's -30 filter?
The -30 filter is a penalty that Google applies to web sites that use spammy SEO techniques. If Google applies the penalty to a web site, the rankings of that site are downgraded by 30 positions.
Many webmasters in online forums reported that they had top rankings on Google and now they cannot get beyond position 31 in Google. Some webmasters even have #31 rankings for all of their keywords on Google.
Why does Google apply the -30 filter to some web sites?
It seems that Google applies the -30 filter to web sites that use certain spamming techniques. It seems that the following techniques trigger the -30 filter on Google:
  • Guestbook spamming

    If you try to get inbound links by spamming guestbooks and blogs then Google might apply the filter to your web site.
  • JavaScript redirectsJavaScript redirections might be misinterpreted as a spamming attempt. Better use 301 htaccess redirect if you must redirect URLs on your pages.
  • Doorway pagesGoogle doesn't like doorway pages. If you must use special landing pages for PPC ads and other ads, make sure that these pages cannot be spidered by Google and other search engines. You can use robots.txt to do that.
What can you do if Google applies the -30 filter to your site?
First of all, you should remove the spam elements from your web site. If you use JavaScript redirects or doorway pages, remove them from your site.
The -30 filter seems to be an automated filter. If you remove the spam factors from your site then you'll probably get your rankings back after some time. You can also send a reinclusion request to Google.
If nothing helps, then the only way to get reincluded in Google is to get a new domain name.
Google doesn't like spammers. If you want lasting results then you should focus on ethical search engine optimization methods.
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  #1  
By jw00dy on 11-08-2006, 12:31 AM
Re: Google's -30 penalty

Very interesting information. I have learned a lot tonight about how google works (good or bad).

Thanks for the information.
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  #2  
By Brandon on 11-08-2006, 03:47 PM
Re: Google's -30 penalty

your welcome, and don't forget the "thanks" button
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  #3  
By jw00dy on 11-10-2006, 02:21 AM
Re: Google's -30 penalty

Sorry... I guess I'm not sure I "get" the premise behind the thanks system? Then again, I don't use anything like it, so of course I wouldn't
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  #4  
By discorati on 11-26-2006, 10:34 PM
Re: Google's -30 penalty

what does Google consider a "doorway" page?
How can I learn more about this?
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  #5  
By Brandon on 11-26-2006, 10:39 PM
Re: Google's -30 penalty

a doorway page is just a page with a lot of links to other parts of your site..

Some argue that the thread tag's and the thread clouds are doorway pages.

Quote:
Originally Posted by jw00dy View Post
Sorry... I guess I'm not sure I "get" the premise behind the thanks system? Then again, I don't use anything like it, so of course I wouldn't
you used it perfectly
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  #6  
By acers on 12-03-2006, 08:49 PM
Re: Google's -30 penalty

come to think of it, isn't posting your link say on forums as sigs also the same thing.
whats the difference there? Ultimately having link in guestbook doesn't automatically mean you have deliberately spammed there. You might actually wanna thank a guy.
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  #7  
By Brandon on 12-03-2006, 09:25 PM
Re: Google's -30 penalty

yup, thats one of the arguments that sig links can hurt a site or not.
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  #8  
By acers on 12-03-2006, 09:37 PM
Re: Google's -30 penalty

time to remove my sig links from god knows how many sites :rolleyes:

jokes apart, if this is the case, thats a pretty serious issue no? Almost everyone i know has links in sigs pointing to their site. And if the guestbook logic is true, then i doubt google looks at sigs in any different manner. If eveyone starts getting a -30 penalty, there are going to be some mediocre sites topping google.
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  #9  
By Tcier on 12-03-2006, 11:52 PM
Re: Google's -30 penalty

Quote:
Originally Posted by Brandon View Post
a doorway page is just a page with a lot of links to other parts of your site..

Some argue that the thread tag's and the thread clouds are doorway pages.


you used it perfectly
Brandon- can you tell me if the homepage on my site , tripcart.com is considered a doorway page, since we have a whole list of links to our inner pages on the bottem.
Thanks!!!:-/
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