Matt Cutts on Changes at Google

**Brandon Sheley** · 12-09-2008, 07:05 AM

Quote:

There’s a lot more to SEO than just ranking number one in Google for a key phrase. Since searches based on personalization and localization are becoming more and more prevalent, Matt echoes Bruce’s words that the central focus for SEO’s should be traffic and conversions.

**Rocket 442** · 12-09-2008, 08:33 AM

I agree with most of what he's saying.

The way google is catering more towards localized users and settings, its harder to really even say you're "first in google" anyways. I think a big part of SEO now is longtails and localization. Longtails help tremendously in that you get a much wider array of search terms and may be surprised at the amount of traffic generated from them.

**ArnyVee** · 12-09-2008, 11:29 AM

Okay, so you SEO experts out there....after watching this video, what will you be changing and/or doing more of as a result of some of the information?

Will there be more pictures and/or videos within posts that you'll try? Will only the initial post of a thread "count" towards getting you SEO? I'm a complete newbie when it comes to this stuff. So, I listened in and then read some of the comments to the video. So, just trying to learn more about this.