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Link Popularity Building Strategies and Tips
Published by Greek76
10-26-2006
Link Popularity Building Strategies and Tips

An interesting article on link building. I found it here: Source



The natural way of acquiring link works is too slow and can be pretty unfair. New pages on big and established websites are far more likely to be discovered by web users, and these pages will get the major part of the new links (like 90%); while new pages on fresh sites will get trinkets. This is a serious defect of the link ranking system which is discussed more in details in my article Popularity Ranking Faults.

Since the natural way of getting links for a new website can take forever, some additional boost is required. There are many strategies of link building able to ensure you some initial ranking and exposure, which are necessary to make the 'natural way' work. Some of these strategies can be very tricky and do more harm than use. So it is critically important to keep in mind the following tips of link building.

Link Building Tips
Be a user when building links. The point is to make your link exchanges look like they are acquired the natural way. Make sure that your links appear in places where search engine expect them to be. This should be pages relevant to your content. Link must be in the page copy or in a sidebar possibly among the other links pointing to pages also relevant to your topic. The anchor text must look naturally - so no keyword stuffing.

Analyze your own motives of linking to the sites you like. What motivates you to cite a web resource? Is it a collection of online tools or handy tutorials? Or may be it is a provoking title? Apply this 'reverse engineering' to your pages, and use unique interesting content to attract links.

Avoid things that can damage your reputation in the eyes of search engines. No link farms, suspicious looking websites or poor quality link exchanges. Forget the reciprocal links - they no longer have any significant weight. Do not participate in three-way or similar linking schemes - these attempts to disguise reciprocal linking are easily to detect. NASA managed to get a man on the Moon with computers less powerful than a GameBoy, so why do you think Google can't discover link triangles with all the computing resources at its disposal?

Buying links.

This practice is pretty much discouraged by Google, because it undermines the idea of the proxy for human judgment. So you have to be especially savvy when buying links. Avoid link trading sites or any site publicly announcing that is sells links. Don't mix buying links with paid advertising. You pay for an advertisement on a high traffic page expecting visitors referred by your ad. Buying links has a different purpose - increasing your link popularity.

Do not be obsessed with backlinks.

There is an intense focus on link building but not enough focus of content creation. Links must reflect the quality of content. If you think your site has not enough incoming links, you should think about how to improve the quality of content and make it more appealing, not about more link exchanges.
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  #1  
By Brandon on 10-26-2006, 12:16 PM
Re: Link Popularity Building Strategies and Tips

Great information Greek76
Thanks for sharing, but I think it should be somewhere else.. I'm in the middle of moving the forums around so we'll wait and see how they turn out first.. maybe with the other forum articles ? what do you think
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  #2  
By Greek76 on 10-26-2006, 12:44 PM
Re: Link Popularity Building Strategies and Tips

I was looking to see where to post it, wherever you think Brandon! lol
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  #3  
By Brandon on 10-26-2006, 03:51 PM
Re: Link Popularity Building Strategies and Tips

ya, I know.. it's a little un orginize right now
I moved it to the articles..
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  #4  
By Tcier on 11-08-2006, 04:06 AM
Re: Link Popularity Building Strategies and Tips

quote: Forget the reciprocal links - they no longer have any significant weight....

what?? i'm confused..some forums say to do so is effectice -here it says it isn't...what am i supposed to do?!
the article didn't give examples of how to actully get back links...
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  #5  
By Brandon on 11-08-2006, 03:50 PM
Re: Link Popularity Building Strategies and Tips

Quote:
Originally Posted by Tcier View Post
quote: Forget the reciprocal links - they no longer have any significant weight....

what?? i'm confused..some forums say to do so is effectice -here it says it isn't...what am i supposed to do?!
the article didn't give examples of how to actully get back links...
I think they were referring to the link farms.. a site with 100's of links to other sites.

If you get a backlink from a reputable site and they are only giving out 5-10 links,, then your link back will be Very good
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  #6  
By Greek76 on 11-08-2006, 03:55 PM
Re: Link Popularity Building Strategies and Tips

Quote:
Originally Posted by Brandon View Post
I think they were referring to the link farms.. a site with 100's of links to other sites.

If you get a backlink from a reputable site and they are only giving out 5-10 links,, then your link back will be Very good

Yes I believe that is exactly what they mean.
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  #7  
By eric on 11-09-2006, 12:43 AM
Re: Link Popularity Building Strategies and Tips

Search engines recognise those farms and adapted so not to give it much credit. Once it worked but not for long as usual. They learn as quick as we do
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  #8  
By Tcier on 11-09-2006, 02:43 AM
Re: Link Popularity Building Strategies and Tips

I did some searching yesterday in google about backlinks, and i found this exact article in about 5 different places..i tried to learn some new informatiom but kept getting the same article..:1O_o:

Quote:
Originally Posted by eric View Post
Search engines recognise those farms and adapted so not to give it much credit. Once it worked but not for long as usual. They learn as quick as we do

i think they learn faster- always a step ahead of us...
:1rolleyes:
Last edited by Tcier; 11-09-2006 at 02:45 AM. Reason: Automerged Doublepost
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  #9  
By eric on 11-09-2006, 05:05 AM
Re: Link Popularity Building Strategies and Tips

guess you're right there, they are 'money' driven and that has proven to be a very excellent motivation ;)
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