Charging for ads? going rates?? have an offer

**keithsan** · 12-15-2006, 11:45 AM

I have a couple offers to put banners up in the right corner of my header.

i currently have some clicksor or maxbounty there.

What is the going rate to charge, or how would I calculate it??

I hate to ask for something outrageous or be to cheap on myslef.

Thanks in Advance

http://forum.vbulletinsetup.com/f4/s....html#post4334

that link helped brandon. If you have more ideas would love to know too.

**Brandon Sheley** · 12-15-2006, 03:18 PM

can we see a link to your site. how are your stats ?

**keithsan** · 12-15-2006, 03:29 PM

site Penny Stock Picks and Talk -ThePenny Stock Blog Bulletin Board

I dont have the best tracking software to know my stats

**Brandon Sheley** · 12-15-2006, 04:10 PM

if your host has awstats, it's my fav

um, I'd say 10$ a month wouldn't be to much,, what where you thinking as a price

**keithsan** · 12-15-2006, 05:53 PM

i had no clue of what to charge.

right after i posted i found your mention on price you would chage for ads her.

I will probably charge something similar.

**joh** · 12-16-2006, 12:45 AM

$10 a month. is this a standard charge? Brandon, what do you think I should get for my site? what do you look at to determine the worth of a site?

**Brandon Sheley** · 12-16-2006, 06:15 AM

well, I'm not sure what to look for.. but I know if the site has PR, then you can charge more easily

**joh** · 12-16-2006, 06:30 AM

OK, where are some of the best places to have an ad on your site?

**Brandon Sheley** · 12-16-2006, 11:53 AM

Making AdSense fit your forum site
When you run a forum site, ad placement and formats are key to designing ads that will be successful but not intrusive to your regular users.

Placement: Display your ad units where repeat users will notice them

Because forum regulars tend to skip the header and go straight to the meat of the thread, placing your ad unit above or below the first post can be more effective than ads next to the logo.
Place a leaderboard immediately after the last post. This provides users who make it to the end of a thread with a 'next step' when the content ends. Try to avoid placing it after the footer, though, as your readers will likely move to the next thread without seeing the ad.

Formats: Adapting your design for multiple ad units and limited space.

Using multiple ad units, you can use a variety of formats to fill ad space throughout your site. Placing a skyscraper above the fold on the left side of your forum seems to produce slightly better performance than other positioning. However, when using multiple ad units throughout the page our horizontal bias still favors the leaderboard. Our heat map provides more details.
Use horizontal link units, which are small enough to fit near the top of your forum just below the header. For the regular forum visitor, link units offer a wider range of relevant topics to browse.

However you choose to implement your ads, keep in mind that forums are highly interactive sites with regular users. Be sure to blend the ads nicely, so they don't appear overly intrusive - but don't blend them so well they mislead your users! Every forum site is different and you know your community best, so as always use your own judgment to create the most positive experience for your users.
Tip for making the most of revenue opportunities: Like most sites, forums can benefit from opting in to image ads. Supporting image ads increases the pool of ads - particularly cost-per-thousand-impression (CPM) ads - bidding to display on your site. Since forums tend to have lower clickthrough rates than other types of sites, CPM ads can improve revenue without the need for clicks. Keep in mind, however, that CPM ads come in both text and image formats.

**joh** · 12-16-2006, 05:47 PM

so, how long does it take to implement? Can you control what ads show up where and how much they show up?

**Brandon Sheley** · 12-16-2006, 11:55 PM

Quote:

Originally Posted by joh

so, how long does it take to implement? Can you control what ads show up where and how much they show up?

what do you mean ?
if you don't place the google code on a page, a google ad wont show.

**joh** · 12-17-2006, 12:11 AM

google ads are too random. I have GAB from the geek. I would like the vendors to bid on areas that they want to advertise in.

**Brandon Sheley** · 12-17-2006, 05:09 PM

Quote:

Originally Posted by joh

google ads are too random. I have GAB from the geek. I would like the vendors to bid on areas that they want to advertise in.

I posted that images to show where the hot spots on sites are

this will give you an idea of what places are worth more then others.

I would say with your site you have take something into consideration..

these spots that you are selling, what are they selling ?
If they are potentially making 20K off a sale that a newcomer client clients.. then you should be getting more then 10$ a month for the add..

I know you can limit what ads are showing in what forums.. I'd say your private forums what charge more for the ads, because of the concentrated amount of potential clients.

titosp · 12-18-2006, 11:02 PM

thanks you