Whitehat SEO tips for bloggers

Join Date: Jul 2006

Posts: 10,602

Location: Topeka, KS

Whitehat SEO tips for bloggers

Okay, first off you'll want to check out Whitehat SEO tips for bloggers

Matt Cutts released a power point from the session.

Quote:

Okay, I’ve got a bunch of pointers to summarize my WordCamp 2007 talk.

First off, here’s the PowerPoint deck that I presented. Google’s PR team was kind enough to verify that it was okay to release. I made the slides from scratch (not even a Google template), so there shouldn’t be any problems with notes in the slides or other metadata. Also note that I made this entire presentation the day of the conference, so let me know if there are unclear parts.

Now, you can watch a video of the whole show or read a few bloggers reviews. I picked this one

Underscores are now word separators, proclaims Google | Searchlight : An SEO blog - CNET Blogs

Here are a few snippets

Quote:

One key development that Matt shared with the audience was that underscores in URLs are now (or at least very soon to be) treated as word separators by Google. That's great news, because it historically hasn't been that way. Back in 2005, Matt stated that Google did not view underscores in URLs as word separators. That meant that in a URL like mysite.com/iphone_review.html Googlebot couldn't "see" the words iphone or review. Instead it read iphone_review as one word. I wouldn't recommend targeting "iphone_review" as a keyword, as I doubt anyone will be including an underscore in their Google query.

Quote:

* Matt claims that Google treats URLs with a query string the same as static URLs. Caveat: as long as there are no more than two or three parameters in the URL, that is! Put another way, you won't take a hit in your Google rankings if you have a question mark in your URL; just don't have more than two or three equals signs in the URL.
* Matt stated that the number of slashes in your URL (i.e. the number of directories deep your page is) isn't a factor in your Google rankings. He went on to say that although it doesn't matter for Google, it is rumored to matter for Yahoo and MSN (Live Search). Matt addressed this because I specifically asked the question from the audience.
* According to Matt, the file extension in your URL won't affect your rankings. So it's inconsequential whether you use .php, .html, .htm, .asp, .aspx, .jsp etc. The one extension you should avoid for your Web documents? .exe.
* Matt stated it was myth that Google uses its status as a domain registrar to access domain registration data to use it as a ranking signal. According to Matt, being a registrar doesn't grant one special access to other registrars' customer data. Note that Matt didn't state whether Google is or isn't using WHOIS data as a signal. I believe they are.
* When asked about how to get one's blog into Google News, Matt shared one of Google's requirements for inclusion: the blog must have multiple authors. So those of you wanting your blog showing up in Google News results, I hope it's a group blog!

Then Stephan ended with some links that our bloggers might like. I'm going to check them out, that's for sure.

Quote:

I was flattered that Matt Cutts gave me props twice in his presentation: first by recommending my WordPress plugin SEO Title Tag, and second by listing my blog optimization series as recommended reading. Matt even called me out in the audience. Thanks Matt! :-)

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Brandon Sheley / vBulletin Setup Staff
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Last edited by Brandon; 08-10-2007 at 08:23 PM.