A good article I found on Twitter.
Quote:
One of the most frustrating things I can imagine while managing small PPC accounts is getting priced out of a keyword that has the potential for a lot of traffic and lots of sales. If you’re in that situation, there are ways to compete by getting maximum exposure and going beyond Google’s quality score. The secret: Advanced day-parting.
The original purpose of day-parting was to let advertisers turn their ads off when they don’t want ads within a campaign to be seen. This could be due to call center hours, or perhaps a drop in the conversion rate. Here’s a better idea: Use day-parting across multiple mirrored campaigns to make sure you get exposure at different parts of the day. Let’s walk through it step-by-step:
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How to Compete with Bigger Advertisers on Popular Keywords|NowSourcing 
How to Compete with Bigger Advertisers on Popular Keywords 
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