Any tips or tricks to make this as successful as possible? After several months of "thinking about it" I decided to submit my application.

I have been told that members can turn the ads off? is this easy to do?

Hopefully I will hear back with an approval soon.

Just wrap the code in a conditional to show it only for guests.

I've been thinking about it too. I've been approved already, but haven't tried it yet.

Yea just wrap it in a conditional. Too allow members to turn it off you would set up a custom profile field and then wrap the code with a conditional that says if profile field is set to "No" don't show ads.

Still waiting for them to respond to my signup right now. Might use someone else if they don't get on the ball pretty quick.