1. Global Marketing (emphasizing technical specifications)
2. Don’t use site-wide links. They are highly deprecated in the latest algorithm changes, and may even lead you to a penalization of your website’s SERPs. As a measure of precaution, I recommend a maximum of one site-wide (no matter the number of pages) for every 40 to 50 unique links from 40 to 50 unique domains.
3. Use the title and meta description tags as wise as possible. They are your best choice of avoiding supplemental pages. Try to make each page with it’s own unique title and description, and never repeat more than 20-25% of the title and description tags content on different pages. Use a limited number of characters (8-10) in the title tag, and put the most important of them, relevant to each page, at the beginning.
4. Read my previous post on 14 search marketing questions, asked by Digitalpoint members.
5. Try to use H tags (1,2,3 etc) at the top-most possible location in the pages of your website, in the source order, and NOT visual order.
6. Don’t be a Copycat. Don’t write news or posts just to have something for the big Google. Nowadays, duplicate-content filters are continuously evolving and even if you gain something on the short term you will loose it later. Try to be innovative.

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1. Build an affiliate system for the services products you are offering. Let others do the PR and sales job for you.RSS & Newsletter Marketing
2. Don’t trust yourself only in RSS feeds. A lot of users are “old-school” and prefer e-mail newsletters. Always offer this option.
3. Another good newsletter tactic is to offer a periodical e-mail digest with the top stories in a certain period. A week, a month etc. Maybe some of your visitors missed a few interesting posts/articles.
4. Research Robin Good’s Best Blog Directory And RSS Submission Sites (Part 2 and Part 3 available too) and market your RSS feed in all those websites. Don’t know what an RSS feed is ? (if you don’t, you’re either a moron, or you should fire someone).
5. Not only submit your RSS feed to different RSS aggregators, but learn to market it.Analytics Marketing Techniques
6. Pay attention to your website’s statistics. Install a good analytics tool like IndexTools or Google Analytics. Not only the absolute numbers and statistics (like total users/total visits) count. Try to go deeper and analyze the navigation patterns, entry/exit rates and pages, the new /returning visitors ratio etc.
7. Continuously monitor your server stats, referrers and logs, and try to respond to links and articles that reference your website. That shows dedication and it’s another way to market your website indirectly.
8. Survey your visitors (you need a free user account to read this article). Learn what your audience and demographics are. Strive to improve your readership towards your website’s business goal. Constantly re-survey.
9. Research your market and always be up to date with your competitors. What their prices are, where do visitors go, is the site designed for success ? Look for things like quality code and content, internal/external linking, keyword density in content and links, pages indexed, Google Pagerank, quality titles, headers, site layout and design, conversion process, site load time, dedicated host, what new services they develop and announce etc.

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1. My best advice for gathering a LOT of easy links is to create and release free templates for any wide-spread, free CMS system out there. Wordpress, PHP Link Directory, Joomla, Mambo, Typo66, Drupal, etc. You are not a designer ? Hire one to build you some templates. What’s the benefit ? That small “template by X” in the footer of the template, that will reside in all the websites that use it. The more functional and beautiful the template is, the more people will use it. Colleen, from Kalina Web Designs as well as Chris from Pearsonified come highly recommended by me and others. It’s not worthwhile to tell you that I too have a design company. We’re too expensive for your ass ;)
2. If you are interested about Pagerank rather then relevancy, whenever you submit to directories or other websites that accept links, try to search the most relevant page with the highest PR, and submit to that. Keep the relevancy pretty high on your list though, otherwise they will reject your website for sure. I would and will.
3. Viral marketing, word of mouth, tell a friend schemes can get your server on fire in hours. Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. I guess this Threadwatch article about a Mini-Cooper AD will tell you more.
4. Ask friends or colleagues in your industry, to review your business website. If you have high profile friends, then you are sure to bring a high traffic and increased authority impact to your website.
5. Build a funny 404 page that will make your visitors laugh a bit and maybe will attract some links.
6. Don’t overlook linkbaiting: Organize a contest, adding a competitive element to it and offering a prize, post a very cool and funny post (usually a video or a cartoon or something that everyone would understand visually), ideally related to your industry etc.
7. Take a 6 months/1 year college class and get a personal page on the university’s .edu domain. Prices are usually cheapCorporate & e-Commerce Marketing
8. Issue press releases for your website. No matter the field, a well written press release can not only improve your marketing strategy and gain a few inbound links and link bait from other websites, but can lead to journalists that will cite your company in their offline/online magazine as well as in online news websites like Google News and Yahoo! News.

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1. Always link from your blog. Link to as many quality websites as possible. Don’t be afraid to “spread your PR thin” or some other BS like that. Link to good posts of people, link to good newspaper articles, and most importantly, link to relatively unknown blogs/websites that feature a good original story. In most cases that will yield you some free PR. Most other websites (like PrWeb or blogs etc) have trackback plugins so they’ll feature your story in their comments.
2. Read Quadzilla’s 9 rules about blogging (disregard rule #10) and Seth Godin’s how to get traffic for your blog post.
3. Have a blog ? Always ping update services. Here are the Update services I use for this blog (For Wordpress, they are located in Options/Writing/Update Services):

   http://rpc.pingomatic.com/
   http://pingoat.com/goat/RPC2/
   http://pingqueue.com/rpc/
   FeedBurner
   Bloglines | My Feeds
   http://blogsearch.google.com/ping/RPC2
   

   I use the Bloglines, Technorati and Google Blogs pings to update those services immediately and not wait for services like Pingomatic to notify them hourly.

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101 Web Marketing Ideas and Tips - Cristian Mezei


if you like the stuff, give them a dig too ;)

I was reading through this, there are some good tips in here..

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Number 6 hits the nail on the head. I don't know how many times I have been lying down in bed, half-asleep, when I get an amazing idea. It always helps to write it down, because some will slip away.

yup, you never know when you'll have a great idea.


btw, I added to the first post, there are some really great tips in this thread.

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This is a really good post. I want to bump this thread so that others may benefit. #5 (third section) about the creating a funny 404 page makes a lot of sense. Hostgator (my host) has a default 404 page that has their logo, and directs people back to their sites. The example above even puts in a google ad. Not a bad place to put an ad.

Thanks for the helpful writeup. The renumbering of tips in each section is a bit funky though.

Don't overlook YouTube, AOL Video, Jumpcut.com, Google Video, MySpace and MySpace video. YouTube lets you embed as many full http:// format URLs as you like, in every video description and so does Google Video. Not sure if it also works for playlists but playlists mean you get great content and SEO without needing to upload 139 videos like me ;) Just an idea for SEO tips there. YouTube is how I get all of my traffic to my small specialist discussion community. MySpace is good as well if you've got a profile pic that's a bit different. This is me doing a bit of Wing Chun, animated from still shots on a timer...



I can upload all the videos to any other provider I choose and on most videos it says my main title on screen like so...

Theory of Everything?

mysite.com
YouTube.com/mysite
MySpace.com/mysite

Check it out on my channel YouTube - Broadcast Yourself.

Within the first couple of months my channel was featured by editor request on the main page of YouTube when users sign up for a new account. An American independent TV company approached me to ask for about five of my physics videos. And today I just posted a disk to Pioneer Productions - Pioneer.TV at request from the editor for some flood footage I filmed earlier this year when my village flooded.

I just filmed loads of clips and put em up, I keep forgetting I'm out there on YouTube but as of this moment my total video views are 31,614 since feb 17th this year

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